Building online property marketplaces in Africa

Property marketplaces enabled by SaaS CRM platforms across the African continent.

    24+ countries. 500+ million people.

    Leveraging market knowledge, data intelligence, global technology, passion and motivation to build African property portals to buy, sell and rent houses and commercial property, closer to the transaction.

    Building. Operating. Commercialising.

    African Property Group build, operate, commercialise and partner with ventures in Sub-Saharan African markets around online marketplaces for the property sector.

    Adaptation & Innovation

    Test and learn techniques in one country and applying it to another. Our unique approach of scaling allows us to adapt, leverage ideas, talents and innovation into African markets.

    Accelerating Markets

    African markets are among top growing economies and demographies around the world. Strong GDP growth leads to substantial growth of the middle and upper class and higher demands for housing.

    Engaging Marketplaces

    African Property Group moved from traditional online classifieds to transactional marketplaces, allowing us to earn a margin on the primary and secondary transactions.

    Software as a Service

    We are powering local African property businesses with online platforms via software as a service (SaaS) in the cloud, allowing them to grow, be more professional and better manage their property operation.

    Marketplaces. CRM.

    Integrated B2C and B2B.

    We offer integrated B2C listings platforms with B2B business management portals helping local established businesses in African markets to better and more efficiently operate their businesses. We help them promote their inventory, address a larger audience, as well as manage their catalogue, leads, teams and sales.

    Bridging offline and online activities and transactions

    By switching from paper forms or offline excel spreadsheets to a fully online CRM platform, we enable local property businesses to bridge the gap between their physical operations and their online presence in a simpler way.

    Marketplaces. CRM.

    Networks. Ecosystems.

    To successfully manage and operate these platforms it’s all about having the right resources and partners in the right place, with the right expertise and being in the right markets.

    From local expertise to top social media resources, content quality experts, and of course dedicated tech development team, we cover all aspects of building, growing and commercialising marketplaces in Africa.